Pernod Ricard is a convivial, responsible and successful global wine and spirits group. Number 2 worldwide with a clear ambition to become the leader of our sector, we have one of the most comprehensive portfolio of the industry with 240 premium brands available in over 160 countries.
We are unlocking the magic of human connection to grow our business, transform our industry, and make a positive impact on the world. We do this by creating convivialitié. Our ambition is to turn every social interaction into a genuine and friendly experience of sharing.
Convivialitié is the glue that binds us together, it allows us to meet our innate human need of connecting with one another. Convivialitié is the force beyond us, one that carries us, an energy that brings us closer together.
We crave convivialitié because it is inherent to humanity and a true source of joy. When we are open to meeting people as our most authentic selves and we share convivial moments, our lives become so much brighter and more vibrant!
In those moments we become convivialists – a role each and every one of us should embrace.
A consumer-centric approach
Conviviality cannot exist without people, so it follows that consumers are at the core of our long-term strategic model. Understanding changing tastes and consumption patterns ensures we remain consumer centric and true to our purpose.
A premium portfolio
Our portfolio of over 240 brands is one of the most comprehensive on the market, covering every category of wines and spirits. Organised around moments of conviviality, it’s designed to offer our consumers the right product at the right time, wherever in the world they are.